Click-Through Rates: Analyze the effectiveness of ad creatives and their ability to generate clicks.

Conversion Rates: Evaluate the success of your ad campaigns by measuring the percentage of conversions out of total clicks.

Cost per Acquisition: Determine how much it costs to acquire a new customer or lead through your marketing channels.

Return on Ad Spend: Measure the profitability of your ad campaigns by comparing the generated revenue to the cost of advertising.

Engagement Rates: Assess the level of interaction and engagement your ads receive from your target audience.

Impressions: Analyze the number of times your ads are displayed on various platforms.

Cost per Click: Understand the average cost you pay for each click on your ads.

Keyword Performance: Track the performance of keywords in your ads to optimize your targeting strategy.

Audience Reach: Measure how effectively your ads reach and engage with your intended audience.

Ad Placement Performance: Evaluate the performance of different ad placements and determine the most effective ones for your campaign.

Targeted Advertising: Deliver personalized ads to specific audience segments for higher engagement.

Optimize Ad Campaigns: Identify areas of improvement and make data-driven adjustments to maximize your campaign's performance.

Budget Allocation: Allocate your budget more effectively by analyzing which marketing channels and campaigns have the highest return on investment.

Identify Trends: Spot patterns and trends in your marketing data to stay ahead of the competition and adapt your strategies accordingly.